Cancel Your Automatic Direct Messages
When a listener sends you an email, do you send an automatic pre-written response? I’m betting you don’t, which is why I wonder about the automatic direct messages (DMs) I receive on Twitter. Do...
View ArticleFrom Likes to Loyalty
We’re not cell phone companies, we’re radio. So why are we concentrating so hard on getting likes, followers, and circles with no focus on how to keep them happy once we get them? With social media,...
View ArticleReturning The Favor
Before you get worried, I’m not talking about what goes on behind your bedroom doors. I’m referring to the Twitter and Google+ social media model. Unlike Facebook profiles, the relationship of...
View ArticleContent Tips for Social Media Success
Content is king. It’s what gets you new likes and followers on Facebook and Twitter, and it’s what keeps existing fans coming back for more. To engage listeners and increase your station’s online...
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Social Media Tips for Small Business [Audio]
I had the pleasure of being a guest on It’s Just Business, Wink 107.1/Ohio. I gave the Business Crash Test Dummy, Kim Turner, feedback on a recent issue he had with Yelp. I answered several caller...
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Getting Started on Twitter: A Cure for the Twitter Jitters
Twitter looks fun, but you don’t understand exactly how it works? Everyone feels that way when they first sign up. To cure those Twitter jitters, here’s what you need to know to get started: How it...
View ArticleShow vs. Station Social Media: Creating a Win-Win
Let’s get real. We often see tension between radio station management and talent when it comes to social media. Management wants to build both station and show brands. Talent are often focused on...
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